O1/ O1Athlete
Isaiah Hartenstein NBA player channel
Player channels built from zero
Strategy, production and thumbnails for NBA players building their own channels.
YouTube will never retire your jersey
The average NBA player spends 4.5 seasons in the league. Build your personal brand with a YouTube channel that keeps paying off long after the final buzzer.
Start a show
Now showingIsaiah Hartenstein
The opposite of shut up and dribble
Their IP
The show format, the library and the brand belong to the athlete. Every video keeps earning long after the season ends.
Their audience
Fans subscribe to the player, not a broadcaster. That audience follows them from team to team, and after they retire.
Their revenue
Ad revenue and sponsorships land on their channel, with brand deals built into the content.
The proof
How it works
O1
We find the show
What makes this athlete worth subscribing to, beyond the highlights.
O2
We build the channel
Strategy, a recurring format and thumbnails designed to be clicked.
O3
We run it with them
Production that fits a pro schedule, plus the brand deals that come with an audience.
Athletes × Realtime
Your channel. On air.
Tell us the athlete. We'll come back with a channel strategy, a show format and the brands we'd pitch it to.